Khai Bút Khai Xuân is the second Lunar New Year decoration concept developed by Project:E, continuing our journey of reinterpreting traditional cultural elements within contemporary spaces such as shopping malls. Inspired by the familiar first brushstroke of the new year, the design is formed through flowing calligraphy paper ribbons, soft ink strokes, and spring florals, evoking the feeling of writing down wishes and blessings for a new beginning.

Concept & design by Project:E Creative